BIG NEWS from By Request



In the midst of this new “normal” we are all trying to adapt to, we have something big and exciting coming to By Request that we have been waiting to share with you! As we are seeing a major shift in everyday fashion, we realized that one of the store’s favorite brands has everything that our customers are looking for in a comfy, effortless style…

We are thrilled to announce that we are partnering with Bella Dahl to debut an essential soft shop right here in our store!

Out of our 23 years of business, Bella Dahl has been with us for over 17 - remaining a customer and employee favorite since we first started carrying the brand. Bella Dahl originated in Los Angeles, California and designs easy, sophisticated pieces to define your wardrobe. All of their items can be dressed up or down depending on your personal style, which is what makes their brand so perfect for a small store in Fayetteville, Arkansas. Their secret to every piece they create is “comfort,” something we are all looking for in clothes with the stay-at-home lifestyle we have been living lately.

So, what is this “soft shop” we are talking about?

It is a very unique opportunity for Bella Dahl’s elite retailers to carry their essential merchandise in their store, chosen because they are a valued establishment in the brands eyes. So in other words... we are opening a Bella Dahl shop within By Request! No more worrying about your favorites running out of stock – we are getting back to the basics with all the original Bella Dahl styles we know and love.

The Bella Dahl Essentials consist of timeless, effortless pieces from their original collections, and after cleaning out our closets we noticed a few of our everyday pieces might need replacing. Whether it is a classic button-up, a cozy jogger, or their fray hemmed shorts, we will have it and so much more in-store, ready for you to try on.

We are so excited that Bella Dahl has selected us to bring some of their L.A. style here to NWA, and we can’t wait for you to come shop with us!

 - By Request



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